The BMTS Foundation [Kaun Neerad Trivedi]

1. Overview

Introduction:The BMTS Foundation, in partnership with AVW Storytellers, launched the "Kaun Neerad Trivedi" campaign to raise awareness about the crucial role of regular medical tests in maintaining health and avoiding serious medical conditions. The event, titled You Matter, was designed to engage attendees with interactive sessions and motivating content.

Client Background:The BMTS Foundation is dedicated to promoting public health awareness and providing resources for preventive healthcare. They focus on community-driven initiatives to foster healthy living practices.

2. Objectives:

• Raise awareness about the risks of neglecting medical tests

• Encourage regular medical check-ups and early detection

• Increase engagement and participation through live presentations and content sharing

3. Challenges

Initial Problem or Need:Many people neglect regular medical tests, often due to a lack of awareness or fear of discovering health issues. The challenge was to create a campaign that would effectively communicate the importance of health check-ups and overcome common misconceptions.

4. Approach

Strategy:AVW Storytellers utilized a multi-faceted approach that combined offline engagement with online promotion. Teaser videos and live presentations were designed to captivate the audience’s attention and convey a clear, impactful message about health awareness.

Execution:

• Created teaser videos and social media content to generate anticipation

• Hosted an offline event featuring live presentations, medical expert panels, and interactive Q&A sessions

• Developed follow-up content post-event to maintain engagement and reinforce key messages

  
  

Tools and Techniques Used:

• Video production for teaser and event promotion

• Social media platforms (Instagram, Facebook, YouTube) for content distribution

• Live event streaming for broader audience reach

5. Solution

What Was Delivered:The campaign featured a powerful blend of offline and online tactics to promote health awareness. The event included expert-led presentations, real-life case studies, and interactive activities designed to emphasize the importance of medical tests.

Customization or Innovation:The campaign’s most innovative element was the combination of live interaction and digital content. The teaser videos created curiosity, while the live event allowed real-time engagement, creating a memorable experience for attendees.

6. Results

Key Outcomes:

• 60% increase in medical test registrations, as attendees felt more informed about their health needs

• 3,000+ people attended the offline event, and the content reached over 500,000 social media users

• Significant positive feedback from attendees, with many committing to regular medical check-ups

  
  

Before vs. After Comparison:Before the campaign, awareness around medical testing was limited, with only a small segment of the population proactively seeking regular health checks. Post-campaign, there was a noticeable increase in health-conscious behaviors, including a surge in medical test registrations.

Testimonials:"The event really opened my eyes to how important regular medical tests are. I feel empowered to take charge of my health now!" – Neerad Trivedi, Event Attendee

7. Visuals

Before and After Screenshots:

• Pre-campaign: Low social media engagement on healthcare topics

• Post-campaign: Increased participation and engagement in health-related content

Infographics or Charts:Graphs showing the increase in registrations and social media impressions following the campaign.

Videos:Teaser and event highlight videos that captured key moments, with testimonials from attendees and medical experts.

8. Lessons Learned

Takeaways:

• Offline events combined with online content can create a powerful synergy, enhancing engagement and information retention.

• The emotional appeal of health-related stories can effectively motivate individuals to take proactive steps toward their health.

• Ensuring ongoing content post-event is crucial to keeping the conversation alive.

  
  

Best Practices:

• Engage your audience both digitally and physically for maximum reach and impact.

• Use personal stories and expert insights to make the message relatable and credible.

9. Conclusion

The Kaun Neerad Trivedi campaign successfully elevated awareness around the importance of medical tests, with a substantial rise in test registrations and event participation. The combination of engaging content, real-time interaction, and expert-driven discussions made the campaign impactful and memorable.

10. Related Case Studies or Projects

• The Power of Prevention: A campaign focused on encouraging preventive health measures in rural communities.

• Health First: A project aimed at promoting mental health awareness through live events and digital media.