Behind the Scenes: How Corporate Films Boost Employee Engagement and Brand Culture

Kripi Singh
Jul 8
4 min read

Updated: Aug 5

In a rapidly evolving workplace, where hybrid teams, digital communication, and global expansion are the norm, one factor remains constant: the need for a strong, unified brand culture and engaged employees.Yet, according to Gallup’s 2024 State of the Global Workplace report, only 23% of employees worldwide feel truly engaged at work. This “engagement gap” costs businesses billions in lost productivity, innovation, and talent retention every year.

But there’s a powerful—and often underutilized—solution: corporate films. Today’s most progressive organizations are leveraging the expertise of a professional corporate video production company to produce compelling, human-centric films that energize their workforce and shape brand culture from within.

Let’s go behind the scenes to uncover how corporate films, expertly crafted through modern corporate film production and corporate filmmaking services, can transform your business from the inside out.

The Power of Storytelling in the Workplace

Humans are wired for stories. Neuroscientists at Princeton University found that storytelling synchronizes the brain activity of speakers and listeners, creating a shared experience and deeper understanding.

Why does this matter for business?

Employees who feel emotionally connected to their company’s story are 3.5 times more likely to be engaged at work (Harvard Business Review).
Story-driven corporate films can communicate values, mission, and purpose in a way that static presentations or emails simply cannot.

A specialized video production company can help uncover and narrate your brand’s unique journey, making every employee feel like a vital part of the bigger picture.

Visual Content Increases Engagement and Retention

The data is clear:

Viewers retain 95% of a message when delivered through video, compared to only 10% when reading text (Forbes).
Internal communications that include video generate 41% higher employee engagement (Melcrum Research).

Corporate film production ensures messages aren’t just heard—they’re felt, remembered, and acted upon. From onboarding to leadership messages, video breaks through the noise and captures attention.

Showcasing Employee Stories and Achievements

Recognition is one of the most powerful motivators in the workplace.

69% of employees say they would work harder if they felt their efforts were better appreciated (Glassdoor).
Companies with strong recognition programs have 31% lower voluntary turnover rates (Bersin by Deloitte).

Through employee spotlights, day-in-the-life films, and achievement reels produced by a corporate filmmaking service, you can:

Celebrate individual and team wins
Foster a sense of belonging
Inspire others to excel

Such films aren’t just morale boosters—they’re essential for building an inclusive and high-performing culture.

Bringing Company Values to Life

Written values on a website mean little if employees don’t see them in action. A corporate video production company can create powerful films that dramatize core values—integrity, innovation, collaboration, customer focus—through real stories, customer testimonials, and behind-the-scenes footage.

Impact:

Employees who see values lived out in real situations are 51% more likely to feel proud to work for their company (Gallup).
These films serve as ongoing culture reminders for both current and new team members.

Enhancing Onboarding and Training

The first few days shape an employee’s entire journey with your brand.

Companies with structured onboarding see 50% greater new hire productivity (SHRM).
Video-based onboarding leads to 75% better information retention compared to text-only manuals (TechSmith).

A professional corporate filmmaking service can design engaging onboarding films, virtual office tours, and explainer videos that make new hires feel welcomed and empowered from day one.

Improving Internal Communication Across Locations

In the age of remote and distributed workforces, clear, consistent internal communication is a challenge.

87% of remote employees feel more connected after watching internal corporate films (Wyzowl 2024 survey).
Leadership video messages outperform written memos for transparency and trust-building.

A top video production company enables executives and team leaders to communicate major updates, celebrate milestones, and share future visions—across time zones and continents.

Building Trust and Transparency

Transparency is non-negotiable in the modern workplace.

Employees at companies with open communication are 25% more productive (McKinsey).
Brands that “show their work” and share real behind-the-scenes content foster a culture of trust and loyalty.

Corporate films featuring candid leadership Q&As, unscripted moments, and even “failures and learnings” demonstrate honesty, humility, and authenticity.

Driving Change Management and Innovation

Change is often met with resistance. But video can bridge the gap between strategy and execution.

Change initiatives supported by video are 33% more likely to succeed (Prosci Change Management Benchmarking Report).
Visual storytelling makes new policies, mergers, or digital transformations easier to understand and embrace.

An experienced corporate video production company can script, produce, and distribute change management films that clarify the “why,” “what,” and “how” behind every transformation.

Amplifying Brand Culture Beyond the Workplace

Your brand culture is your reputation—internally and externally.

Companies with strong cultures see up to 4x higher revenue growth (Forbes).
Corporate films shared on social media and career pages attract top talent who resonate with your values.

A corporate filmmaking service can help you showcase workplace celebrations, CSR initiatives, and unique traditions, turning employees into passionate brand ambassadors.

Measuring Impact: The ROI of Corporate Films

Investment in corporate film production isn’t just a “nice to have”—it delivers measurable returns:

Companies using internal video report 27% higher employee satisfaction (Wistia, 2023).
Effective corporate films reduce onboarding costs, lower turnover, and boost productivity.

With advanced analytics, you can track viewership, engagement, and even sentiment—using this data to continuously improve your content strategy.

The Secret Weapon for Employee Engagement and Culture

The data is undeniable: corporate films are one of the most effective ways to build connection, celebrate people, and cultivate a culture where everyone feels seen, heard, and valued.

Ready to transform your workplace with powerful, purpose-driven films?Partner with AVW Storytellers—India’s leading corporate video production company—for expert corporate film production and filmmaking services that bring your culture to life.