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Reframing Legacy Milestone with Purpose
Client Snapshot
Organisation Type
Established Corporate Brand
Industry
Infrastructure / Manufacturing
The Challenge
Celebrating 40 years risked becoming a retrospective milestone.
The challenge was to honour Skipper’s legacy without self-congratulation, while reinforcing the values shaping its future—especially its CSR commitment.
Our Storytelling Approach
We partnered with the brand to
Understand the modern consumer mindset and category expectations
Bridge the gap between product excellence and emotional connection
Shift the narrative from features to meaning
Build a storytelling framework rooted in individuality and confidence
The Execution
The strategy came alive through a handcrafted claymation hero film built on a clear narrative spine—Legacy, Responsibility, and Future.
Visual storytelling was designed to evoke emotion with restraint, creating a single asset adaptable across CSR communication, brand platforms, events, and internal engagement, resulting in an anniversary film that looked ahead, not back.
The Impact
High emotional recall through a distinctive visual style
Stronger engagement than traditional anniversary creatives
Reinforced Skipper as a values-led, future-facing organisation
When Organisations Typically Approach Us
Organisations approach us when milestones need purpose, not nostalgia, and legacy must clearly connect to future vision.
They seek alignment between CSR and brand narratives, and one cohesive story that works across leadership, teams, and stakeholders. Most importantly, they want communication that feels human, credible, and emotionally resonant—not overtly corporate.
Case studies in business storytelling for corporates and family businesses.
Leadership communication, brand narrative, and strategic storytelling in action.
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