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Clarifying the Narrative for an Inclusive Society
Client Snapshot
Organisation Type
Institutional-led Public Awareness Initiative
(CSR / Advocacy)
Focus Area
Social Impact / Public Awareness / Inclusion
Engagement Scope
Storytelling Strategy, Campaign Assets, Films
The Challenge
Inclusion was present in intent, but absent in structure. Conversations around disability and access were emotional, inconsistent, and often framed through sympathy.
The challenge was to build a clear, credible narrative that could shift perception across institutions, corporates, and the public—without turning inclusion into charity or tokenism.
Our Storytelling Approach
We Created Main Bhi Hoon as a narrative system: dignity-led, stakeholder-aligned, reflection-driven, not sympathy-based.
Grounded the story in everyday lived experiences
Reframed inclusion as access, presence, and participation
Created a dignity-led language institutions could confidently adopt
Designed storytelling that invites reflection, not guilt
The Execution
The strategy came to life through impact films and visual narratives, digital and social content, and stakeholder communication tools.
Each asset was designed to stay consistent across platforms and audiences—supporters, communities, partners, and institutions. The execution focused on clarity, emotional truth, and practical calls to action that people could respond to.
The Impact
Clearer and more credible conversations on inclusion
Stronger emotional recall through relatability
A reusable narrative framework for future outreach and growth
When Organisations Typically Approach Us
Organisations usually come to us during moments of change—such as transformation or rebranding—when their story needs clarity and direction.
They seek support during leadership or generational transitions, when internal communication starts to feel fragmented, or when a legacy must evolve carefully without losing trust, credibility, or stakeholder confidence.
Case studies in business storytelling for corporates and family businesses.
Leadership communication, brand narrative, and strategic storytelling in action.
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