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1. Project Information
Project Title: Sangopita – A Shelter for Care
"Sehyog" campaign aims to provide shelter and care for individuals with disabilities who often feel isolated and misunderstood. Through powerful visual storytelling, AVW Storytellers highlights their struggles and emphasizes the urgent need for support and donations. This initiative seeks to create a compassionate community that understands their challenges and provides the necessary shelter and care.
Disabled individuals often face social stigma and exclusion, making it difficult for them to access basic care services. The challenge was to depict these struggles in a compelling, relatable way that would prompt the audience to take action.
2. Overview
In collaboration with Sangopita, AVW Storytellers launched the “Sangopita – A Shelter for Care” campaign to raise awareness about the struggles disabled individuals face, particularly around accessing shelter and care services. The campaign aimed to evoke empathy and mobilize public participation through storytelling and engagement.
3. Challenges
AVW Storytellers focused on visual storytelling that highlighted the emotional journey of a disabled individual seeking shelter and care. The content aimed to resonate with the audience’s emotions, while showcasing the role of Sangopita as a nurturing and supportive space.
4. Approach
5. Solution
The campaign culminated in a series of shelter care camps where people were invited to volunteer, donate, and learn about the challenges faced by disabled individuals. Through visual storytelling, AVW Storytellers showcased the importance of care, inclusion, and the value of community support.
6. Results
Before the campaign, awareness about disabled individuals' challenges in accessing care was limited. Post-campaign, the number of people actively engaging with and supporting Sangopita increased significantly, showing a shift in public attitude towards inclusion.
Before: Limited engagement and awareness about disabled individuals' needs in the community
After: Increased engagement, participation, and donations through visual storytelling content
Infographics or Charts:
Visual representation of the number of volunteers and donations pre- and post-campaign, along with social media engagement growth.
7. Visuals
Storytelling fosters empathy and drives social change. Authentic, real stories resonate deeply with audiences. Best Practices: Focus on personal narratives and use multiple platforms for broader reach.
8. Lessons Learned
Emotionally driven visual storytelling is a powerful tool for raising awareness and driving participation in social causes.
Creating authentic, relatable narratives can motivate people to take action and create long-term change.
Collaboration with local communities and organizations enhances outreach and fosters genuine engagement.
9. Conclusion
Paranbhuti Foundation, in collaboration with AVW Storytellers, launched the Yahi Ek Number Nahi Asa Hai campaign to raise awareness about the critical need for bone marrow donors, especially for patients battling life-threatening conditions like Thalassemia. The campaign aimed to educate the public about the simple yet life-saving process of becoming a bone marrow donor.
10. Related Case Studies or Projects
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