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1. Project Information
Yha ek number nahi asa hai: Empowering doner through visual storytelling. Client: Parahanbhuti Foundation. Project "Yhe Number Nahi" is focused on raising awareness about the importance of bone marrow donation through visual storytelling. This initiative emphasizes that donating bone marrow means saving a life, encouraging people to understand the impact of their contribution and the lives they can help change.
Many people are unaware of the importance and simplicity of bone marrow donation. The challenge was to overcome misconceptions and make the donation process seem less daunting, as well as to educate people on how their single decision could make a life-saving difference.
2. Overview
Paranbhuti Foundation, in collaboration with AVW Storytellers, launched the Yahi Ek Number Nahi Asa Hai campaign to raise awareness about the critical need for bone marrow donors, especially for patients battling life-threatening conditions like Thalassemia. The campaign aimed to educate the public about the simple yet life-saving process of becoming a bone marrow donor.
3. Challenges
AVW Storytellers used emotional, relatable storytelling to depict real-life cases where bone marrow transplants saved lives. The campaign aimed to show potential donors how they could be the “one” who saves someone’s life, transforming the abstract concept of bone marrow donation into a powerful personal story.
4. Approach
5. Solution
Social media posts and videos educating about bone marrow donation
Live events, including webinars and interactions with real patients and donors
A call-to-action to register for the bone marrow registry
Educational content such as infographics, facts, and myths about the donation process
6. Results
Before the campaign, there was limited public knowledge about the importance of bone marrow donation. Post-campaign, there was a notable surge in bone marrow registry sign-ups and an increase in public dialogue around the need for donors, particularly for Thalassemia patients.
Before: Minimal awareness, low sign-ups. After: High engagement, positive responses, and increased registrants. Infographic highlights registry growth and simplifies the bone marrow donation process.
7. Visuals
Share real patient stories to inspire empathy and connection. Simplify complex donation steps for clarity. Utilize interactive platforms to educate, engage, and empower audiences, encouraging greater involvement and support in healthcare campaigns.
8. Lessons Learned
The Yahi Ek Number Nahi Asa Hai campaign successfully raised awareness about the critical need for bone marrow donors, resulting in increased registrants for the bone marrow registry. The emotional and informative storytelling approach, combined with clear calls to action, inspired many individuals to take part in the mission of saving lives.
9. Conclusion
In collaboration with Sangopita, AVW Storytellers launched the “Sangopita – A Shelter for Care” campaign to raise awareness about the struggles disabled individuals face, particularly around accessing shelter and care services. The campaign aimed to evoke empathy and mobilize public participation through storytelling and engagement.
10. Related Case Studies or Projects
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