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1. Project Information
Project Kaun Neerad Trivedi by BMTS Foundation promoted regular medical testing, In this video, the main goal is to spread awareness about the importance of regular body check-ups, especially for those who are busy with their jobs and often neglect their health. By highlighting why body check-ups are crucial, we aim to encourage people to prioritize their well-being. Regular health checks can help detect potential issues early, allowing us to protect ourselves and lead healthier lives.
Many people neglect regular medical tests, often due to a lack of awareness or fear of discovering health issues. The challenge was to create a campaign that would effectively communicate the importance of health check-ups and overcome common misconceptions.
2. Overview
The BMTS Foundation, in partnership with AVW Storytellers, launched the "Kaun Neerad Trivedi" campaign to raise awareness about the crucial role of regular medical tests in maintaining health and avoiding serious medical conditions. The event, titled You Matter, was designed to engage attendees with interactive sessions and motivating content.
3. Challenges
AVW Storytellers utilized a multi-faceted approach that combined offline engagement with online promotion. Teaser videos and live presentations were designed to captivate the audience’s attention and convey a clear, impactful message about health awareness.
4. Approach
5. Solution
The campaign featured a powerful blend of offline and online tactics to promote health awareness. The event included expert-led presentations, real-life case studies, and interactive activities designed to emphasize the importance of medical tests.
6. Results
Before the campaign, awareness around medical testing was limited, with only a small segment of the population proactively seeking regular health checks. Post-campaign, there was a noticeable increase in health-conscious behaviors, including a surge in medical test registrations.
Pre-campaign: Low social media engagement on healthcare topics
Post-campaign: Increased participation and engagement in health-related content
Infographics or Charts:
Graphs showing the increase in registrations and social media impressions following the campaign.
7. Visuals
Offline events combined with online content can create a powerful synergy, enhancing engagement and information retention.
The emotional appeal of health-related stories can effectively motivate individuals to take proactive steps toward their health.
Ensuring ongoing content post-event is crucial to keeping the conversation alive.
8. Lessons Learned
The Main Bhi Ho campaign successfully highlighted the struggles of youth, giving them a voice and encouraging others to join in their support. The use of visual storytelling not only increased awareness but also prompted social change.
9. Conclusion
Watch more videos
https://www.behance.net/gallery/207042909/Kaun-Neerad-Trivedi-Follow-up-Teaser-Film
https://www.behance.net/gallery/207045459/Kaun-Neerad-Trivedi-Follow-up-Teaser-Film
10. Related Case Studies or Projects
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